Beer Wars Update – I’m a lover, not a fighter

Hey everyone,

So it’s been six weeks since my adventure into the world of boxing began. I can honestly say its the best workout I’ve been through and the training is something I’m going to continue with long after Beer Wars is done. I’m down 17 lbs and looking to drop at least another 15.

I’ve also learned a lot about myself as we’ve progressed in training. I’ve never been one to push myself to any great lengths unless there were some immediate results or ramifications, which is probably why I’ve never really worked out or stuck to any sort of fitness regime. The work I’m putting in at the Eastside Boxing Club is different though, as its a comfortable space where the coaches push me to expect more of myself and they won’t let me settle for anything less than my best. I find myself looking forward to hitting the gym and although things have been crazy here at West Coast Canning, I’m making time to get out at least twice a week to sweat it out and throw the mitts around.

It’s funny that I use the term ‘throw the mitts around’ because another thing I’ve come to learn about myself is that I really don’t like punching people in the face and I don’t like getting punched myself. I guess it took me six weeks to figure this out and as my lovely girlfriend pointed out “you knew going into this that you would be punching people and getting punched.” I had to laugh because I obviously knew that the violence would be a part of it, but now that I’ve had a few sparring sessions, I realize that I don’t have a violent bone in my body.

So I’ll be in the seats on April 17th at Caprice Nightclub when Beer Wars culminates in Fight Night in support of the EBC. For more information and to buy tickets, check out the link here. I’m looking forward to seeing the contenders throw the mitts around, while I throw the beers down.

 

Crack Open a Cold One for Beer Can Appreciation Day

January 24th marks the official birthday of the beer can and in my opinion should get some consideration as a national holiday up here in CANada. Obviously, we here at West Coast Canning are a little biased, as beer cans make our world go round, but take a second and think about all that the beer can has given you. It’s generated a lot of self-confidence, whether it comes from the delicious brew it contains, or the superhuman strength it allows to display as you crush it against your head. It’s been the source of a lot of good times and probably just as many hangovers. It’s substituted for a hockey puck, a penholder, a baseball and a doorstop. I’ve said it before, but the beer can really is the Swiss Army Knife of the packaging industry. Maybe that’s why 67 billion of them were consumed last year worldwide.

In celebration of this glorious vessel of good times, lets take a look back at the history of the beer can to see how gracefully it has aged into the best beer package out there.

The American prohibition era that began in 1920 must have been a tough time. The Volstead Act enforced national prohibition, defining an alcoholic beverage as one containing just 0.5% Alc./Vol. Luckily, in 1933 the Volstead Act was modified to allow for production of light beer at 3.2% Alc./Vol, which opened the door to limited production capabilities for American brewers. In November 1933, The Gottfried Krueger Brewing Company out of Newark, New Jersey signed on with the American Can Company, who had developed a workable flat top can model . 2,000 cans of Krueger’s Special Beer rolled off a temporary canning line and into the hands of faithful Krueger drinkers. 91% of these lucky pioneers approved of the beer’s taste in a can, with 85% of those saying it tasted more like draft beer than bottled stuff. With this seal of customer approval, canned beer became a real thing, and on January 24th, 1935 Kruger’s special beer went on the shelves in Richmond, Virginia.

 There have been several re-inventions of the beer can since those first Krueger’s rolled off the line in1935,but all of them have one thing in common: they gave the people what they wanted, a crisp, refreshing beer in a light, portable and protective package. Cheers to that!

Sources used in this article:

RustyCans- Timeline http://www.rustycans.com/HISTORY/timeline.html – Mark E. Benbow

Brewery Collectibles Club of America – Beer Can History http://www.bcca.com/history/beer_can_history.asp

Statistic Brain – Beer Industry Statistics

http://www.statisticbrain.com/beer-industry-statistics/

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