Crack Open a Cold One for Beer Can Appreciation Day

January 24th marks the official birthday of the beer can and in my opinion should get some consideration as a national holiday up here in CANada. Obviously, we here at West Coast Canning are a little biased, as beer cans make our world go round, but take a second and think about all that the beer can has given you. It’s generated a lot of self-confidence, whether it comes from the delicious brew it contains, or the superhuman strength it allows to display as you crush it against your head. It’s been the source of a lot of good times and probably just as many hangovers. It’s substituted for a hockey puck, a penholder, a baseball and a doorstop. I’ve said it before, but the beer can really is the Swiss Army Knife of the packaging industry. Maybe that’s why 67 billion of them were consumed last year worldwide.

In celebration of this glorious vessel of good times, lets take a look back at the history of the beer can to see how gracefully it has aged into the best beer package out there.

The American prohibition era that began in 1920 must have been a tough time. The Volstead Act enforced national prohibition, defining an alcoholic beverage as one containing just 0.5% Alc./Vol. Luckily, in 1933 the Volstead Act was modified to allow for production of light beer at 3.2% Alc./Vol, which opened the door to limited production capabilities for American brewers. In November 1933, The Gottfried Krueger Brewing Company out of Newark, New Jersey signed on with the American Can Company, who had developed a workable flat top can model . 2,000 cans of Krueger’s Special Beer rolled off a temporary canning line and into the hands of faithful Krueger drinkers. 91% of these lucky pioneers approved of the beer’s taste in a can, with 85% of those saying it tasted more like draft beer than bottled stuff. With this seal of customer approval, canned beer became a real thing, and on January 24th, 1935 Kruger’s special beer went on the shelves in Richmond, Virginia.

 There have been several re-inventions of the beer can since those first Krueger’s rolled off the line in1935,but all of them have one thing in common: they gave the people what they wanted, a crisp, refreshing beer in a light, portable and protective package. Cheers to that!

Sources used in this article:

RustyCans- Timeline http://www.rustycans.com/HISTORY/timeline.html – Mark E. Benbow

Brewery Collectibles Club of America – Beer Can History http://www.bcca.com/history/beer_can_history.asp

Statistic Brain – Beer Industry Statistics

http://www.statisticbrain.com/beer-industry-statistics/

DING DING! Beer Wars Training Begins

Along with almost everyone else I know, I used the arrival of January 1st, 2016 as an opportunity to hit the reset button and start making some changes for the betterment of myself, and my beer gut. It’s funny because I have made this same resolution year after year and had the same results: two weeks of exercise and clean eating followed by 50 weeks of inactivity and countless calories. Not this time. Not this year.

As a member of the craft beer industry here in Vancouver, BC, I’m lucky to be able to take part in Beer Wars, a charity boxing event in support of the EastSide Boxing Club. Beer Wars is the little brother of Aprons for Gloves, which began in 2012 as a fundraiser to support the EBC and help the coaches offer training programs for at-risk youth and women who have experienced violence. EBC is offering three months of free training to those of us who signed up, all in preparation for fight night scheduled for mid-April. All proceeds from fight night, including ticket sales, sponsorships and beer sales will go back to Eastside Boxing.

I’ve survived the first week of training, and although I’m struggling lift my arms above my head, its already paying dividends and I’m excited about what’s to come. I’ll be posting bi-weekly updates on my training leading up to Beer Wars, and I’ll get some more info on Fight Night as it becomes available. Now let me get back to skipping.

Cheers,

Matty

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